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Discuss pros and cons of the government action, and use the concepts of “efficiency” and “equality” in your arguments.

Mega Corporation and BIG Enterprises are sugar producers in Brazil. The two companies decide to merge and become one new company called Mega-Big Corporation. If they complete their merger the new firm would control more than 80% of the market share in the country, and thus would be classified as a monopoly. Suppose you are hired by the Brazilian government to debate on whether the government should step in to limit the formation of the monopoly. Discuss pros and cons of the government action, and use the concepts of “efficiency” and “equality” in your arguments. Develop a response that includes examples and evidence to support your ideas, and which clearly communicates the required message to your audience. Organize your response in a clear and logical manner as appropriate for the genre of writing. Use well-structured sentences, audience-appropriate language, and correct conventions of standard American English. EXAMPLE TO HELP THE WRITER: Writing Performance: 6 – very effectively communicates the writer’s message. Writing Trait: Commentary: Focus & Meaning The response has very effective focus and meaning. It establishes and maintains an insightful controlling idea or bottom line, demonstrates a thorough understanding of the purpose, clearly adapts the message to the audience, and completes all parts of the task. The thesis states the main purpose of the essay and immediately provides a strong professional tone. (“Governments can improve markets by regulation and law implementation, but there are also consequences for the markets.”) All of the details used in the response relate to the central/controlling idea or bottom line very effectively and do not include additional, nonessential information. Content & Development The response has very effective content and development. It develops ideas fully and memorably, using appropriate business concepts and terms. Relevant points explain and illustrate the supporting statements very effectively. (“Sugar is considered to be Inelastic and thereby the companies can set whatever price they want because they control the market.”) Appropriate business concepts and terms are used very effectively within the response. The complexity of the arguments also adds credibility to the author’s arguments. (“Other companies like Standard Oil used its monopoly to better society. They used profits to research how to use waste from producing oil and make more profits from things other companies would pay to get rid of.”) Organization The response has very effective organization. It demonstrates a cohesive and unified structure with effective use of paragraphing or grouping of information, logical connections, and transitional devices. Responses at this level always use paragraphs to help separate ideas. The introduction includes a very effective sentence that conveys the overall message. (“Governments can improve markets by regulation and law implementation, but there are also consequences for the markets.”) Logical connections and transitions between paragraphs or between sentences are used very effectively. (“In the past, many companies in the past have been denied a merger and many others have been allowed but time always tells if it will be a benefit to society or not.”) Finally, the conclusion sums up the main idea of the essay and provides closure for the readers. It also gives readers something new to think about not directly addressed in the body of the response. This works to further increase the author’s credibility. (“Economics works itself out with more external pressure from a global market than in the past thereby decreasing monopolies and increasing overall economic interdependency.”) Language Use & Style The response has very effective language use and style. It demonstrates precise, professional language and word choice, a defined voice, and a clear sense of audience. The response consistently uses well-structured and varied sentences. Language and tone are consistent. Language in the response is precise and professional. Responses at this level rarely have minor errors in language usage or style, and the majority of the content is clear and correct. Oddly phrased sentences and other errors that are present never impede meaning. (“In the first example the companies wanted to merge and would control 80% of the market. This in of itself could cause an issue for the rest of the competitors and consumers.”) Mechanics & Conventions The response has very effective control of mechanics and conventions. There are few or no errors in punctuation, spelling and usage, and grammar and sentence structure. The response effectively demonstrates correct use of punctuation (i.e., apostrophes, colons, commas, hyphens, italics, parentheses, periods, quotation marks, and semicolons). The response effectively demonstrates excellent spelling and word usage. It effectively demonstrates correct grammar (i.e., excellent use of subject-verb agreement, pronoun use, parallel structure, and sentence structure; particularly a lack of fragments and run-ons). Responses at this level rarely contain errors in mechanics and conventions. Errors that are present never impede meaning. (“Along with increased prices for consumers there would be fewer jobs as the large company cleaned out the duplicate jobs.”) Governments can improve markets by regulation and law implementation, but there are also consequences for the markets. The example given in the assignment is much the same of many real work situations from oil companies to phone service companies. In the past the government has both broken up and allowed companies to merge. When making this decision the government looks at efficiency and equality. It will also take consideration from the companies themselves and other competitors. In the first example the companies wanted to merge and would control 80% of the market. This in of itself could cause an issue for the rest of the competitors and consumers. By controlling so much of the market the final large company could set prices higher than before and consumers would have to purchase the products. Sugar is considered to be Inelastic and thereby the companies can set whatever price they want because they control the market. In addition when the two companies merge they become more efficient. When the two companies merge they become more efficient by getting rid of duplicated processes like HR and upper management. The company can also increase production without increasing cost. This can be done by running machines at highest capacity and have less machines than the two companies combined. They also can decrease shipping costs as a merged company along with having a better more stable market presence. All these positives for the company are offset by negatives for consumers. If the companies merged equality amongst other competitors would decline. The larger company could possibly create product at a cheaper cost and then could sell more product and slowly push other companies out of the market thereby solely controlling the sugar market. This would hurt consumers as well as declined market competition would mean higher prices as the large company could charge increased prices with consumers having nowhere else to buy the products. Along with increased prices for consumers there would be fewer jobs as the large company cleaned out the duplicate jobs. In many cases one company can be almost completely let go. This can greatly decrease the overall countries economy as well as raise the unemployment rate. In the past, many companies in the past have been denied a merger and many others have been allowed but time always tells if it will be a benefit to society or not. Before AT&T was broken up it provided much of the telephone service around the country. They had high quality service and low prices, but after they were broken up overall prices increased and quality decreased. Now those smaller companies have grown to be able to provide better service and lower prices and are trying to become closer to the AT&T it was before the breakup. Other companies like Standard Oil used its monopoly to better society. They used profits to research how to use waste from producing oil and make more profits from things other companies would pay to get rid of. These companies show how monopolies can work and help society but still others hurt society. The steel monopoly from the late 1800s and early 1900s is an example of a company hurting society. The monopoly was able to charge exorbitant prices for steel as well as giving employee’s lower wages. These employees have little other choices for work and consumers have no other choice for steel. This led to a great void in the worth of steel and wages for employees. They also cut corners everywhere they could and often would dump pollutants into the environment. This hurts other economies that rely on the environment like logging or farming. The horrible working conditions also affect the workers and their health. In general the steel monopoly hurt society in so many ways it was imperative it was broken up. Overall, whether to break up a monopoly has many sides and all must be looked at before a decision can be made. In many situations in our current economic climate nothing is done and everything works itself out. Economics works itself out with more external pressure from a global market than in the past thereby decreasing monopolies and increasing overall economic interdependency.   Share this:TwitterFacebook

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